Our Story

About Us

Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.

At Sephora, beauty is in our DNA. Our revolutionary beauty-retail concept, founded in France by Dominique Mandonnaud in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.

Sephora believes every stroke, swipe and dab reveals possibility, and we share our client’s love for the confidence that our products, services, and expertise brings to their life every day. In every store, clients unlock their beauty potential at our Beauty, Skincare and Fragrance Studios through intuitive technology and guidance from the most knowledgeable and professional team of product consultants in the beauty industry.

Sephora stores – Sephora operates approximately 2,300 stores in 33 countries worldwide, with an expanding base of over 430 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo. – Launched in the U.S. in 1999 and Canada in 2003, the foremost prestige beauty site on the Internet is also Sephora’s largest North American store and is where clients can engage with an inclusive beauty community on our award-winning Beauty Board, and interactive Beauty Talk.

Sephora mobile – Obsessed with teaching and inspiring clients to play in a world of beauty, Sephora has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Sephora app and on social media to bring Sephora’s expertise to our clients whenever and wherever they want.

Beauty Insider – In 2007, Sephora launched a client loyalty program to offer clients exclusive benefits and rewards. The Beauty Insider program is available in Sephora stores nationwide and at In 2009, Sephora launched VIB. [Very Important Beauty Insider], and in 2013, added Rouge. These two premium levels for Beauty Insider give clients access to even more exclusive gifts, event invitations, and early access to select products.

Sephora Stands – Sephora encourages bold choices in beauty – and in life with the purpose of inspiring fearlessness. Launched in 2016, Sephora Stands social impact programs utilize our strengths to promote even greater good by supporting female entrepreneurs in beauty via Sephora Accelerate, our communities via Classes for Confidence and our people via Sephora Stands Together.

Sephora Innovation Lab – Sephora has always had innovation at the core of its DNA. Opened in 2015 in San Francisco’s Dogpatch district, the Innovation Lab was a natural progression of Sephora’s client centric, continual ideation and innovation. Responsible for groundbreaking tools like Sephora Virtual Artist, fun ways to play with beauty like Sephojis emoticons, opening new lines of client communication with chatbots, as well as fostering creative talent across the entire organization through their unique Think Tank program and Hackatons, the Innovation Lab aims to aid clients in easily navigating the beauty world to find the right products.

Sephora inside JCPenney – A 10 year partnership with the nation’s largest apparel and home furnishings retailer, Sephora inside JCPenney stores are situated in the center of the store and feature the signature Sephora look and experience in a smaller footprint, in over 590 locations across the U.S.